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Technology enables small artists to compete for big bucks(2)

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New technologies

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"I think it is feasible and what has made it more feasible is technology. Technology interestingly, the way I see it, is almost re-democratizing capitalism," says Clifford Holekamp, senior lecturer in Entrepreneurship at the Olin Business School at Washington University in St. Louis. "What I think is really neat about creative commons licensing is what we're seeing here is a foothold that the small guy is coming back in and competing with the big guy. There is this sense that somehow in the evolution of our economic life that companies get bigger and bigger and were squeezing out the small guys. But that's the beauty of the free market, with every change new opportunities are uncovered and every giant of industry of the past eventually falls and so maybe this is the start."

"I totally support it, if it means that the price doesn't get compromised, or that the effort that it takes will get rewarded," says Lee. "I think that means that Wal-Mart and Target would have to change their value in these products because they would have to appreciate that these products are being made by artisans in the States and it's not just by machines."

None of this would have been possible 10 years ago. But as the price of specialized equipment has come down, home crafters now have access to tools like laser cutters and fabric printers. That gives them the ability to mass produce their designs. Katie Miller, for instance, works with sheet metal.

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Lee and Davis make the piggy banks in their garage using a process called slip casting, in which liquid clay is poured into the plaster mold they created.

 

That means artists and crafters could take a design by someone else and remix it, tweak it and create their own version of it. But Wiggins has much bigger plans. If a group of artists and crafters could work from a single design and make the same piece of jewelry or article of clothing, Wiggins suggests they could compete for wholesale orders to large retailers like Target and Wal-Mart.

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Open source site

Big plans

"And the volunteers are editing the spreadsheet to sign up and I use technology so much to automate things that it's not as much work as people think and I am able to move on to other projects," says Wiggins.

(来源:VOA 编辑:陈丹妮)

Her next project is a Website called Craft Commons, based on open source philosophy. Instead of computer code, artists and craftspeople would open source their designs. Wiggins expects this to spur creativity and make it possible for multiple artists to work from a single design.

The philosophy behind open source software - giving every access to the source code so anyone can adapt the program - is spreading to the real world. It's being applied to art as well as the business of art.

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To organize volunteers for a craft fair in Ofallon, Illinois, Autumn Wiggins relies on collaborative online resources. Instead of calling or emailing dozens of people to schedule them for volunteer shifts, she sets up a spreadsheet on Google docs and emails everyone the link so they can go online and fill out their schedule themselves.

"I think if we work together, maybe we could be in Wal-Mart and actually be creating enough of a buzz that people demand it."

The couple recently started wholesaling their pigs to high-end boutiques where they sell for $60 dollars each - closer to the price of a piece of art than a child's bank. Lee says they would consider working with other artists in an open source network to sell to retailers.

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